This course provides an overview of business, focusing on the world of business today within the context of a global society. Basic principles and concepts include; business models, entrepreneurship, functional areas of business, management, organizational structure, human resources, marketing, information systems, finance, ethics and social responsibility as well as emerging business topics.
Quarters Offered
Fall,
Winter,
Spring,
Summer
Course Outcomes
Upon successful completion of the course, students should be able to demonstrate the following knowledge or skills:
- to interest students in the study of business
- to prepare students for more specialized study
- to provide an overview of business and the many career choices.
Course Content Outline
- PART I BUSINESS IN A GLOBAL ENVIRONMENT
Business: Blending People, Technology, and Ethical Behavior
Business: Its Environment and Role in Society
Global and Economic Forces Affecting Business - PART II GETTING STARTED
Developing a Business Strategy and Plan
Organizing the Business
The Role of Quality in Business Success - PART III MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS OBJECTIVES
The Organization and Its Management
The Human Resource
Teamwork and Communication
Information for Decision Making - PART IV PRODUCTION AND MARKETING
Marketing Management and Customer Satisfaction
Creating and Producing World-Class Goods and Services
Designing and Implementing Customer-Driven Marketing Strategies - PART V ACCOUNTING AND FINANCIAL PLANNING
Accounting and Budgeting
Banking and Financial Management
The Securities Market
Department Guidelines
The class syllabus must contain course learning outcomes, class environment/expectations/rules, evaluation/grading guidelines, and a disability services statement. A class schedule must be provided to students that contains content covered (text chapters, topics, etc.) and tentative test dates (to include final date/time). These documents should be reviewed with the ACCT/BUS Faculty at least one week prior to class start. If an LMS or software is used for the course, it must be approved by the ACCT/BUS Faculty.