MGMT 350: Marketing for Managers

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Class Program
Bachelor of Applied Science-Applied Management
Credits 5 Lecture Hours 55 Lab Hours 0
The course is an introduction to marketing with an emphasis on developing marketing strategies to communicate and create value for the organization. The course focuses on the development of marketing techniques, management of the marketing mix, and digital and social media marketing.

Prerequisites

Acceptance into the Bachelor of Applied Science in Applied Management program.
Course Outcomes

Upon successful completion of the course, students should be able to demonstrate the following knowledge or skills:

  1. Examine and discuss the fundamentals of marketing
  2. Develop, execute, and refine market strategies
  3. Explain how marketing creates value
  4. Evaluate consumer and business buying behaviors
  5. Identify and illustrate the use of digital marketing tools (i.e. search engine marketing, email)
  6. Organize and analyze market information
Institutional Outcomes
IO3 Human Relations/Workplace Skills: Demonstrate effective leadership, critical thinking, teamwork, and technical and information literacy competencies needed to make business-critical decisions to resolve interpersonal and organizational challenges that most often occur in the modern workplace.
Course Content Outline
  1. Module 1 Marketing Fundamentals
  2. Module 2 Market Identification
  3. Module 3 Adding Value with Marketing
  4. Module 4 Using Market Analytics
  5. Module 5 Marketing Plans
Department Guidelines

The class syllabus must contain all elements as described in the Syllabus Checklist. A class schedule must be provided to students that contains content covered (text chapters, topics, etc.) and tentative test/project dates (to include final date/time). The work in this course will be primarily project-based.

PO7: Demonstrate integrity through ethical behavior and socially responsible decision making.

BAS-AM Writing Standard:

Students will design documents and present information according to industry standards and/or the APA style guide, honor academic honesty as outlined in the Student Code of Conduct, and model integrity as expressed in the College’s Guiding Principles.