The course is an introduction to marketing with an emphasis on developing marketing strategies to communicate and create value for the organization. The course focuses on the development of marketing techniques, management of the marketing mix, and digital and social media marketing.
Prerequisites
Acceptance into the Bachelor of Applied Science in Applied Management program.
Course Outcomes
Upon successful completion of the course, students should be able to demonstrate the following knowledge or skills:
- Examine and discuss the fundamentals of marketing
- Develop, execute, and refine market strategies
- Explain how marketing creates value
- Evaluate consumer and business buying behaviors
- Identify and illustrate the use of digital marketing tools (i.e. search engine marketing, email)
- Organize and analyze market information
Institutional Outcomes
IO3 Human Relations/Workplace Skills: Demonstrate effective leadership, critical thinking, teamwork, and technical and information literacy competencies needed to make business-critical decisions to resolve interpersonal and organizational challenges that most often occur in the modern workplace.
Course Content Outline
- Module 1 Marketing Fundamentals
- Module 2 Market Identification
- Module 3 Adding Value with Marketing
- Module 4 Using Market Analytics
- Module 5 Marketing Plans