This course introduces students to the principles, processes, and tools of graphic design. Students will explore the fundamental elements of visual communication including typography, color theory, composition, and visual hierarchy. Course topics include design history and contemporary practices, the creative process from ideation to execution, and industry-standard software including Adobe Creative Suite (Photoshop, Illustrator, InDesign). Through digital and hands-on projects, students will learn to conceptualize, develop, and refine design solutions for both print and digital media.
Upon successful completion of the course, students will be able to demonstrate the following knowledge or skills:
- Understand and apply fundamental design principles.
- Develop competency in industry-standard design software.
- Create effective visual solutions for various communication challenges through contemporary and historical design processes.
- Evaluate critical analysis as applied to their own work and the work of other students.
- Build a foundation for advanced design coursework.
PO5 Students will be able to solve problems by gathering, interpreting, combining and/or applying information from multiple sources.
IO1 Communication: Students will be able to communicate clearly and effectively.
IO3 Human Relations/Workplace Skills: Students will be able to demonstrate teamwork, ethics, appropriate safety awareness and/or workplace specific skills.
- Introduction to Graphic Design
- What graphic design is, history and contemporary practice
- Elements and principles of design overview
- The design process: research, ideation, refinement, execution
- Design Program Fundamentals
- Introduction to Photoshop and Illustrator
- Vector vs. Raster; file type identification, utility, and manipulation methods
- Color Theory and Composition
- Color properties, systems, and relationships
- Color psychology and application
- Compositional strategies and visual balance
- Typography Fundamentals
- Typeface anatomy and classification
- Hierarchy, alignment, readability, and accessibility
- Type as image and communication
- Layout and Grid Systems
- Introduction to InDesign
- Grid structure and modular design
- Multi-page layouts and visual flow
- Logos, Identity, and Branding
- Conceptual thinking and symbolism
- Versatility, scalability, and brand applications
- Digital vs. print considerations